Branding and Design

Déraille

Intro

Built and directed the brand's visual identity and launch from the ground up, establishing a clear and cohesive presence before going live.

From defining the brand language to leading the launch execution, the focus was on creating a strong first impression within the streetwear space.

Logo Exploration

Explored multiple logo directions to define a visual identity that aligned with the brand's name and positioning within the streetwear space.

The concepts focused on bold typography and subtle distortions to reflect the idea of being "off-track" or unconventional, core to the brand's identity. Elements like the chain motif were introduced to add edge and reinforce the overall aesthetic.

Each direction explored a different balance between structure and disruption, helping establish a strong creative foundation for the brand's visual language.

Part of the initial identity exploration phase.

Brand Kit

Developed a comprehensive brand identity system that extended beyond visuals to define the brand's voice, positioning, and overall narrative.

This included establishing the brand story, tone of communication, color palette, typography, and visual guidelines to ensure consistency across all touchpoints.

The brand kit served as a foundation for both content and product presentation, allowing the brand to maintain a cohesive and recognizable identity as it scaled.

Launch Video

Conceptualized and directed the brand's launch video end-to-end, defining the creative direction, styling, location, ideating angles and shots, shot composition, and overall narrative.

The video was designed to establish the brand's tone and capture attention immediately, ensuring a strong and impactful introduction for the brand's launch.

Production and shoot execution were carried out in collaboration with an external videographer.

Behind the Scenes (BTS)

Captured and edited behind-the-scenes content to extend the launch narrative and offer a more raw, engaging perspective of the brand's first shoot.

This approach ensured that both polished and raw content worked together to build authenticity while maximizing engagement.

Impact & Outcomes

The launch strategy resulted in strong initial traction, helping establish the brand's presence from day one.

A combination of clear direction and execution-driven content allowed the brand to generate early visibility and engagement within its target audience.

The content and launch strategy resulted in strong initial traction, establishing the brand's presence from day one.

Through a combination of structured planning and performance-driven content, the page was able to generate consistent reach, engagement, and visibility within the target audience.

This project highlights the ability to take a brand from concept to execution, building not just content, but a scalable and performance-oriented social media presence.

Ready to create noise that actually matters? Let's build something together.